Market Guide for B2B Marketing Automation Providers


Published: 18 January 2019 ID: G00350722

Analyst(s): |

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Summary

Marketing automation solutions enable marketing leaders in B2B organizations to manage demand generation and account-based marketing programs. Use this Market Guide to identify providers that can elevate marketing initiatives around complex, high-consideration products and services.

Table of Contents

  • Market Definition
    • Market Description
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • Vendor Profiles
      • Act-On
      • ClickDimensions
      • HubSpot
      • IBM
      • Marketo
      • Mautic
      • Oracle
      • Pegasystems
      • Salesforce
      • Salesfusion
      • SAP
  • Market Recommendations
  • Gartner Recommended Reading
© 2019 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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