Market Opportunity Map: Application Infrastructure and Middleware Software, Worldwide

Published: 01 February 2019 ID: G00370401

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New and emerging technologies and their use cases promise to drive growth and profit in the AIM market. Technology general managers of AIM providers must separate the hype from reality and recruit CTOs who have a proven track record in leapfrogging or acquiring very early movers.

Table of Contents

  • Market Opportunity Map
  • Introduction
  • Strategic Options
    • Adopt a Hybrid Strategy to Address the Short to Medium Market Opportunity, and Prepare for PaaS to Be the Long-Term Imperative
      • Recommendations
    • New AIM technologies and Use Cases Are Often Overhyped in Impact and Value Potential, Which Can Delay Returns and Negatively Impact Profitability
      • Recommendations
    • Ghost Partnerships and Migrations to Tiers 2 and 3 Ecosystems Weaken Tier 1 Ecosystems and Profits
      • Recommendations
  • Gartner Recommended Reading
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