Market Guide for Customer Journey Analytics


Published: 06 February 2019 ID: G00377869

Analyst(s): | | |

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Summary

Customer journey analytics solutions continue to garner significant interest from organizations seeking to improve customer experience. Application leaders must develop an understanding of the desired outcomes and affected KPIs based on customer journey analysis before engaging prospective vendors.

Table of Contents

  • Market Definition
    • Market Description
  • Market Direction
  • Market Analysis
    • Customer Journey Analytics Fundamental Activities
    • Emergence of Journey Orchestration
      • Results
  • Representative Vendors
    • Market Introduction
  • Market Recommendations
  • Gartner Recommended Reading
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