Over-the-Top TV Advertising Opportunities


Published: 13 February 2019 ID: G00363598

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Summary

OTT TV presents a potent combination of audience reach and growth opportunities for advertising. To deploy OTT media campaigns, marketing leaders must navigate a fragmented and dynamic landscape of ad sellers.

Table of Contents

  • Introduction
  • Analysis
    • OTT Ad Seller Landscape Is Fragmented and Dynamic
      • Ad-Supported Video-on-Demand
      • Virtual Multichannel Video Programming Distributors
      • Network Programmers
      • Other Providers
    • Sponsorships and Future Opportunities
    • How to Take Advantage of OTT Advertising Opportunities
  • Gartner Recommended Reading
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