Survey Analysis: Insights to Kick-Start an Enterprise Multiexperience Development Strategy

Published: 12 February 2019 ID: G00383031

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Engaging digital experiences extend beyond mobile and web apps. Application leaders can use Gartner’s survey findings and analysis to understand the essential platforms, technologies, architectures, processes and skills needed for multiexperience development across the digital user journey.

Table of Contents

  • Survey Objective
  • Data Insights
    • Master Mobile Design, Development and Architecture to Begin a Multiexperience Journey
    • Build Internal Technology Innovation Competencies, but Balance Them With Capabilities From Vendors
    • Adopt Test Automation Tools and DevOps Practices to Support Multiexperience Development
    • Employ Cloud-Hosted AI Services Across Multiexperience Apps
    • Exploit Code Reuse to Optimize and Scale Multiexperience Development
    • Measure Multiexperience Development’s Value Across the User Journey
    • Engage With Business Partners and Address Design and Integration Barriers
    • Methodology
    • Definition
  • Gartner Recommended Reading
© 2019 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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