Amazon Versus Alibaba Versus Your Company — Tech CEOs Should Leverage, Cooperate or Compete With Digital Giants

Published: 13 February 2019 ID: G00383528


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Small vendors looking at long-term corporate development all have an emerging problem on the horizon — how to deal with digital giants. These giants can be a competitor and partner simultaneously to many TSPs. This research highlights how tech CEOs should deal with Amazon and Alibaba.

Table of Contents

  • Analysis
    • Introduction
      • Why Can Amazon and Alibaba Scale So Fast?
      • What Are the Opportunities for TSPs From Being Part of an Ecosystem Business Model Perspective?
      • What Decisions Do TSPs Need to Make to Deal With Amazon and Alibaba?
    • Snapshot of Amazon and Alibaba
      • Amazon and Alibaba Both Have Digital Culture in Their Core
      • Who Are Amazon and Alibaba Competing Against?
    • How Amazon’s and Alibaba’s Growth Plans Impact TSPs
      • Considering Amazon and Alibaba as Suppliers
      • Considering Amazon and Alibaba as Partners
      • Considering Amazon and Alibaba as Competitors
      • Now Is the Time to Act
  • Gartner Recommended Reading
© 2019 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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