Windows OneCare will offer subscribers PC security, maintenance and backup services. This bundling is well-matched to consumer needs, but Microsoft's position in the software market warrants further security assurances.
On 13 May 2005, Microsoft announced beta plans for Windows OneCare, a subscription-based bundle of "PC health" services, including:
Security services, such as antivirus (AV), anti-spyware and firewall protection
Automated maintenance and performance tuning
Support via phone, instant messaging and e-mail
Microsoft is distributing a test version to its employees now and will launch a beta version to the public later in 2005.
This announcement reflects the trend of more providers adding new subscription-based, network-delivered services. Many Internet service providers now offer AV subscription services, and OneCare may influence AV vendors to add more managed services to their offerings. Microsoft's move also furthers the trend of anti-spyware being bundled with AV, rather than priced separately — an approach Gartner recommends.
Microsoft offered no pricing or availability information for the commercial release, but we expect it to ship in 4Q05 at a subscription rate of less than $20 per machine per year (0.7 probability). We also expect Microsoft to announce an enterprise-capable service by year-end 2005 (0.7 probability) and to deliver it in 2006 (0.8 probability).
OneCare offers a single-touch service that addresses the three primary obstacles to consumer use of desktop security — inconvenience, complexity and cost.
Microsoft is one of the few vendors with the resources to offer consumers unlimited free phone support.
Microsoft's AV labs are unproven, and the vendor must compete with best-in-class AV response times and client software stability or face rejection.
OneCare requires an initial client download, and supports only local-media backup — not remote backup over the Internet or a home network.
Microsoft will need to offer guarantees regarding protection from viruses and customer service levels. Many AV vendors have resisted offering service-level agreements on virus infections and signature turnaround times. However, because Microsoft makes the software targeted by most viruses and worms, Gartner believes the company needs to go further if it expects to charge for a service that essentially protects its other products.
Midsize businesses: Use Microsoft’s expected entry into the enterprise AV market to negotiate better pricing with incumbent AV providers. But don't expect the enterprise-class product, once released, to be a viable enterprise choice until year-end 2007.
All users: Use the OneCare announcement and other examples of AV/anti-spyware bundling to influence your incumbent provider to offer free anti-spyware with its AV service, if it does not do so already.
Analytical Sources: Neil MacDonald, Arabella Hallawell and John Pescatore
Recommended Reading and Related Research
"Microsoft Enters the Desktop Security Market" — Microsoft will launch a combined antivirus and anti-spyware product in 2005, and build a complete desktop security solution for consumers and enterprise users within five years. By Neil MacDonald and Arabella Hallawell
"Microsoft Acquisition Marks a Shift in the Spyware Market" — Microsoft took a first step toward addressing Internet Explorer's vulnerability to spyware by acquiring Giant Company Software. By John Pescatore and others
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