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The application architecture approach to multichannel integration creates a retail delivery architecture that favors no specific channels and that relies on standards-based messaging and enterprise application integration tools to provide a process-focused foundation for business agility.
Table of Contents
Understanding the Application Architecture Approach
Multichannel Integration Defined
Drivers for a Process Focus in the Front Office
Architecting Process-Focused Retail Delivery
- 5.1 How to Plan for and Migrate to the Application Architecture Approach
Evaluating Application Architecture for Multichannel Integration Capabilities
Vendors Providing Application Architecture Technology
- 1.0 Underlying Assumptions