ProSight's extensive portfolio management system will bolster Primavera's presence in public sector IT and other target markets, while Pertmaster has long integrated its risk analysis tools with Primavera solutions.
On 12 December 2006, Primavera announced it has acquired two companies: ProSight, whose software helps companies analyze and prioritize project and portfolio investments, and Pertmaster, which focuses on risk analysis and mitigation. Terms of the two deals were not disclosed.
Primavera has a history of building out its software products and acquiring technology to meet its customers' demands. Since the company received an influx of $150 million to $200 million in investment capital in April 2006, Gartner has expected Primavera to acquire related products. These latest acquisitions reflect the same style and tactics used by Primavera prior to the capital influx, serving to confirm continuity in Primavera's management and approach. We expect Primavera will make further acquisitions beyond ProSight and Pertmaster.
ProSight supports project portfolio analysis, prioritization, application portfolio rationalization, IT asset inventory and other portfolio management styles. The acquired product will be marketed as Primavera ProSight, a separate product that can be integrated with other Primavera tools or used as a standalone tool. The company ProSight was built from leveraging a substantial amount of process consulting in system implementations. ProSight tools ship with content supporting different portfolio methodologies, training materials, "quick start" deployment models and algorithms for "what if" scenario planning at the business level.
The acquisition of ProSight could re-invigorate Primavera's portfolio management offering, but Primavera will be challenged to retain and grow the consultative services needed to support ProSight sales, which are different kinds of services than those presently offered by Primavera or its resellers. Primavera will also have to respond to aggressive pricing from Microsoft with its newly acquired Portfolio Server offering.
Driving the acquisition is ProSight's focus on government and public sector business opportunities, where Primavera is closely watching its competition in project and portfolio management (PPM), including IT-oriented PPM. Beyond its core legacy in engineering/construction, utility and aerospace/defense PPM, Primavera has seen its competitors make significant headway in corporate IT, and has itself sought growth in IT in both public sector and financial services verticals. ProSight's recently acquired government customers — including the U.S. Department of Defense and Army Internal Command — as well as its sales activity in state governments and their agencies, and in higher education/nonprofit organizations, made the vendor more attractive to Primavera.
Pertmaster, little known in corporate IT departments, is an established partner of Primavera, and principally active in the oil and gas industry, as well as aerospace and defense and other large government projects. Pertmaster Project Risk and Risk Expert are used to assess and mitigate cost estimate risks, often in integration with Primavera and other project management solutions.
Primavera customers and prospects: Consider these acquisitions as a sign of Primavera's vigor. Evaluate whether ProSight and Pertmaster tools will complement your current Primavera solutions.
ProSight customers: Confirm your service and support contracts with Primavera. The acquisition should mitigate some concerns regarding the risk posed by ProSight's relatively small size (as measured by annual revenue) or by Microsoft's acquisition of rival UMT's portfolio analysis technology.
ProSight and Pertmaster customers who have also used other project management tools (such as Microsoft's Enterprise Project Management 2003): In the near term, expect little change. However, those looking toward Microsoft Enterprise Project Management 2007 in the medium to long term may obtain superior integration through Primavera's PPM products.
"Magic Quadrant for IT Project and Portfolio Management Applications, 2006” — An enterprise-aligned framework that enables PPM processes with automated tools can improve allocation of IT investments and help ensure effective product delivery. By Matt Light and Daniel Stang
"Project and Portfolio Management Applications: Perspective” — PPM tools are designed to support the project life cycle and also to support multisourcing environments by helping to mitigate outsourcing-related communication and coordination problems. By Daniel Stang
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