Toolkit: How to Create Closed-Loop Processes for Marketing Performance Management



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Creating closed analytical processes for marketing is critical to developing a marketing performance management framework. Companies must establish a foundational architecture and identify key analytical processes if they wish to succeed.

Table of Contents

  • Analysis
    • Establish an Analytical Information Architecture
      • Integrated Marketing Data Repository and Analytical Tools
      • Role-Based Portals
    • Create Closed-Loop Processes for Marketing Programs
      • Justify
      • Plan
      • Execute
      • Measure
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