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Marketing may be one of the largest budgetary items in most organizations, but it is still viewed as a cost center. Developing a marketing performance management framework can improve measurability, make marketing more accountable and align its activities with corporate objectives.
Table of Contents
What You Need to Know
Most Marketing Analytics Measure Application ROI, not Marketing Performance
The Importance of a Marketing Performance Management Framework
- Most Marketing Analytics Measure Application ROI, not Marketing Performance