How to Create a Powerful CRM Vision


Archived Published: 01 March 2007 ID: G00146362

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Summary

A successful CRM vision produces positive market perceptions of an enterprise bolstered by loyal customer advocates. Five critical components are necessary for a complete CRM vision.

Table of Contents

  • What You Need to Know
  • Analysis
    • Context
    • Analysis
    • Strong Leadership
    • Corporate Personality Object and Model
    • Model Customer Experience
    • Understanding the Guiding Principles for a Customer-Centric Enterprise
    • Supportive Corporate Culture
    • Key Facts
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