Hype Cycle for Media Industry, 2007


Analyst(s): | | | | | | | | | | |

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Although its full impact will play out over a decade, real-time digital distribution is already transforming the landscape for every sector of the media industry. The key to success is in knowing why, when and how to respond to changes in the market for digital media.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Multiplatform Content Delivery
      • Videoblogging
      • Rich-Media Search Technologies
      • Web 2.0 Distribution
      • Content Delivery Networks
      • Advertising Distribution and Management Software
      • Widgets
      • TV-Ad-Targeting Technologies
    • At the Peak
      • Consumer-Generated Media
      • Consumer Content Creation Tools
      • Intellectual Property Rights and Royalties
      • Legal File Sharing/Legitimate P2P
      • Mobile Search
      • Podcasting
      • Mobile TV Broadcasting
    • Sliding Into the Trough
      • IPTV
      • RSS (Media)
      • Broadband Video on Demand
      • Metadata Standards
      • Blogs
      • Consumer Digital Rights Management
      • Video Chat Over IP
    • Climbing the Slope
      • Interactive TV
      • Mobile Video on Demand
      • Digital Asset Management
    • Appendices
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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