Survey Report on Price Optimization Technology in Banking, 2007



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In-house development dominates banks' continued move toward more-widespread adoption of price optimization through 2012.

Table of Contents

  • Analysis
    • 1.0 Background
    • 2.0 Price Setting Is a Centralized Function
      • 2.1 Analysis
    • 3.0 More Than Half Surveyed Have Already Adopted Price Optimization
      • 3.1 Analysis
    • 4.0 Most Expect Their Competitors Have Optimized or Are Optimizing
      • 4.1 Analysis
    • 5.0 Most Don't Know What Price Optimization Vendor They Would Pick
      • 5.1 Analysis
    • 6.0 Recommendations
  • Recommended Reading
© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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