Hype Cycle for Consumer Goods, 2007


Analyst(s): | | | | | | |

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Consumer confidence is running high and consumerism is growing in developing countries. Competition has never been more fierce. IT must proactively support the related business processes that provide real-time awareness and insight across all essential enterprise partners in the value chain.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Sales and Operations Planning
      • Integrated Demand and Replenishment Planning
      • Master Data Management
    • At the Peak
      • Price Optimization
      • Inventory Strategy Optimization
      • Price and Promotion Management
      • Retail Link Management Applications
      • Product Information Management
      • Vendor-Managed Inventory (Analytics-Based)
    • Sliding Into the Trough
      • Multienterprise Supply Chain Collaboration
    • Appendices
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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