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This document gives an insight into the U.S. pay-TV market in terms of what consumers currently get and what new offers most interest them.
Table of Contents
What You Need to Know
Pay-TV Feature Adoption Shifts
- HD Channels and STB Recording Capability on The Rise
- "Interactivity" is Launched by Providers, But Not an Intentional Request by Consumers
- Competition Raises the Ante
- Some Slight Decreases
HD Channels and Recording STBs Attract Interest
Choosing a Pay-TV Provider
- Pay-TV Feature Adoption Shifts