Dataquest Insight: U.S. Consumer Pay-TV Preferences Are Key for IPTV Market Entrants



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This document gives an insight into the U.S. pay-TV market in terms of what consumers currently get and what new offers most interest them.

Table of Contents

  • What You Need to Know
  • Introduction
  • Analysis
    • Pay-TV Feature Adoption Shifts
      • HD Channels and STB Recording Capability on The Rise
      • "Interactivity" is Launched by Providers, But Not an Intentional Request by Consumers
      • Competition Raises the Ante
      • Some Slight Decreases
    • HD Channels and Recording STBs Attract Interest
    • Choosing a Pay-TV Provider
    • Conclusion
    • Methodology
  • Recommended Reading
© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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