Dataquest Insight: Consumer Propensity for Pay per View or Video on Demand Purchases



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This research presents an overview of 5,800 consumer viewing habits, using the results of Gartner's worldwide primary consumer research. The Overview section provides essential information on propensity purchase analysis, focusing on pay per view or video on demand services.

Table of Contents

  • Analysis
    • Current Viewing Patterns
      • PPV and VOD is Slow to Take Off
      • Consumers are Avid TV and Video Watchers
      • Viewing Frequencies for DVDs and Videotapes
    • Current Sources of Video Content
      • Rental and Purchases of DVDs and Videotapes
      • Downloading Video Content From the Internet
      • Cinemas Remain Popular
    • Consumer Propensity for Pay per View or Video on Demand Purchases
  • Background and Context
  • The Impact
  • Conclusion
  • Recommended Reading
© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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