Hype Cycle for Analytic Applications, 2008


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Analytical capability is increasingly packaged as a solution to address specific business issues, instead of being created with generic business intelligence tools. Gartner's Hype Cycle for Analytic Applications shows the maturity, adoption rates and benefits of different analytical applications.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • Four Critical Questions
      • Distribution of Technology Profiles
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Video Analytics
      • Marketing Mix and Product Portfolio Optimization
      • Claims Analytics
      • Sales Performance Management
      • Financial Services Relationship Pricing Tools
      • Supplier Performance Management
      • Emotion Detection
      • Advanced Fraud Detection and Analysis Technologies
      • Interaction Analytics
      • Asset Investment Planning Tools
    • At the Peak
      • Campaign Optimization
      • Care Management Analytics
      • Sales Analytics
      • Audio Mining/Speech Analytics
      • Electronic Payment Fraud Management Applications
      • Intelligent Decision Management for Best Next Action
      • Operational Retail Dashboards
      • Text Mining
      • Field Service Workforce Optimization
    • Sliding Into the Trough
      • Contact Center Performance Management
      • Product Analytics
      • Predictive Modeling: Underwriting
      • Customer Profitability Analysis
      • Profitability Modeling and Optimization
      • Unified Price, Promotion and Markdown Optimization
      • Product Portfolio Management
      • Advanced Analytics for Government
      • Social Network Analysis
      • Footfall Analysis
      • Workforce Analytics
    • Climbing the Slope
      • Procurement Spending Analysis
      • Fraud Detection Software
      • Supply Chain Analytics
      • Behavioral Targeting
      • Predictive Modeling: Care Management
      • Web Analytics
    • Entering the Plateau
      • Sales Reporting
      • Anti-Money-Laundering
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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