Hype Cycle for Consumer Goods, 2008


Analyst(s): | | | | | | | |

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In a highly competitive and depressed market environment, consumer goods manufacturers have opportunities to steal share from competitors by focusing on technologies that will accelerate new product development, boost service levels, provide consumer insights, and improve assortment and promotion.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • In-Store Monitoring
      • Marketing Mix Modeling
      • Integrated Demand and Replenishment Planning
    • At the Peak
      • Master Data Management
      • Pricing Optimization and Management (C&SI)
      • Inventory Strategy Optimization
      • Partner Relationship Management
    • Sliding Into the Trough
      • Direct-POS Analytics Applications
      • PLM for Packaged Food, Beverages and Personal Care Products
      • Global Data Synchronization
      • PLM for Apparel, Footwear and Accessories
    • Climbing the Slope
      • Capable-to-Promise Systems
      • Category Management
      • Sales and Operations Planning
      • PLM for Durable Consumer Goods
      • Retail Execution and Monitoring
    • Entering the Plateau
      • Trade Promotion Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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