2018: Digital Natives Grow Up and Rule the World



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Digital natives are already challenging many aspects of IT. By 2018, their impact on the workplace will drive significant change in our approach to technology, business processes and organizational structure.

Table of Contents

  • Analysis
    • 1.0 Research Assumptions
    • 2.0 Recommendations
      • 2.1 Overall recommendations
      • 2.2 What to Do Today
    • 3.0 Introduction
      • 3.1 Digital Natives
      • 3.2 Generation V
      • 3.3 The Effects on Organizations
    • 4.0 Key Technology Trends Driving Innovation
      • 4.1 Communications Everywhere: A World Without Boundaries
      • 4.2 User Interfaces: A Brand New Experience
      • 4.3 Communities and Social Networks: Reaching Out to the Universe
      • 4.4 Virtual Worlds: One Life, Multiple Personas
    • 5.0 Markets, Individuals and Society
      • 5.1 Digital Natives: Who Are They? Who Will They Become?
      • 5.2 Societal Groups: What Will Change?
      • 5.3 Human Needs Will Evolve Toward Self-Actualization
      • 5.4 The Long-Tail Effect Will Shape Future Markets
    • 6.0 The Metamorphosis of IT Organizations and Users
      • 6.1 Digital Natives Join the Workforce
      • 6.2 From a Linear and Process-Based Enterprise to a Flat and Interactive Enterprise
      • 6.3 Management and Business Leadership: A Moving Target
      • 6.4 The Metamorphosis of IT
    • 7.0 Conclusions: A Journey Into 2018
  • Recommended Reading
© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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