Christmas 2008: The Last Year of the Retail CD

G00163139

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Summary

The music industry must move away from CDs as its primary revenue generator before Christmas 2009.

Table of Contents

  • Analysis
    • CDs Paved the Way to the Current State
      • The Current State of Affairs
      • Why 2009 Must Be the Last Year for the Retail CD
      • No Longer a Revenue Driver, but a Marketing/Promotions Expense
      • Turning the Social Into Transaction Triggers: Search, Discovery and Recommendations
    • Recommendations
© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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