Cut Waste, Not Marketing Programs, Using MRM

G00164887

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Summary

Marketing budgets are under increased scrutiny. Invest in IT to support marketing resource management and to cut waste from marketing, so you won't have to cut valuable programs that can help reach customers in this tough economy.

Table of Contents

  • What You Need to Know
  • Analysis
    • The Challenge: Marketing Must Cut the Budget
    • The Solution: Implement MRM to Eliminate Waste
    • Framework for Selecting MRM Competencies to Invest In
    • Determining Which MRM Competencies to Invest In
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