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Marketing budgets are under increased scrutiny. Invest in IT to support marketing resource management and to cut waste from marketing, so you won't have to cut valuable programs that can help reach customers in this tough economy.
Table of Contents
What You Need to Know
The Challenge: Marketing Must Cut the Budget
The Solution: Implement MRM to Eliminate Waste
Framework for Selecting MRM Competencies to Invest In
Determining Which MRM Competencies to Invest In
- The Challenge: Marketing Must Cut the Budget