Magic Quadrant for CRM Multichannel Campaign Management



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Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management.

Table of Contents

  • What You Need to Know
  • Magic Quadrant
    • Market Overview
      • Market Definition/Description
    • Inclusion and Exclusion Criteria
      • Functionality
      • Market Presence and Momentum
      • Vendor Viability
      • Added
      • Dropped
    • Evaluation Criteria
      • Ability to Execute
      • Completeness of Vision
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players
    • Vendor Strengths and Cautions
      • Alterian
      • Aprimo
      • ATG
      • Eloqua
      • Infor CRM Epiphany
      • Market2Lead
      • Marketo
      • Neolane
      • Oracle (Siebel)
      • Responsys
      • RightNow
      • smartFOCUS
      • SAP
      • SAS
      • Teradata
      • Unica
  • Recommended Reading
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