Dataquest Insight: Sales in the PC Market Dominated by the Indirect Channel


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Customer buying preferences will continue to push the PC market from direct to indirect during the next four years, forcing manufacturers to do a better job of customer segmentation and go-to-market strategies.

Table of Contents

  • Analysis
    • Overview
    • Indirect Channel Continues to Take Share
    • Retailers Are the Preferred Channel for Home
    • Telecom Retail Channel on the Rise
    • Expansion of Nontraditional PC Channels for Consumers
    • Direct Market Resellers' Market Share on the Rise
    • Value-Added Reseller — Local Dealer
    • Regional Perspective
      • North America
      • EMEA
      • Asia/Pacific
    • Emerging Markets
      • Some Recent Channel Expansion Activity Examples in India
  • Background and Context
    • Definitions
  • The Impact
  • Conclusion
  • Recommended Reading
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