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Table of Contents
Does Segmentation Work?
Background and Context
- 4.1 Secure Executive Support
- 4.2 Extend Segmentation Into the Corporate Marketing Plan
- 4.3 Extend Segmentation Into the Business Units and Sales
- 4.4 Build In Subsequent Management Checkpoints
Case Study: How Segmentation Is Paying Off at WorkForce Software
- 1.0 Introduction