Competitive Situation and Trends
NDR Product Differentiation That Will Create Market Opportunities
Figure 1 summarizes the key market opportunities based on NDR product differentiation and use cases.
Figure 1: NDR Market Opportunity

Note: Managed detection and response (MDR) services were not included in this figure because product differentiation is dependent on the NDR vendor/solution deployed to deliver that service, and as such the high/low product differentiation axis does not apply.
IaaS and SaaS NDR Opportunities
NDR for IaaS Environments
Gartner is seeing growing client interest in deploying NDR for advanced security use cases in IaaS environments (e.g., Amazon Web Services [AWS], Google Cloud and Microsoft Azure), with virtual NDR sensors deployed to protect workloads and applications in the public cloud. This interest goes beyond blocking and containment, as NDR can provide incident response, too. A strategy must be in place for NDR providers to be IaaS-agnostic, as more and more organizations use multiple cloud providers.
NDR adds a layer of security to IaaS firewalls for cloud protection. Cloud-native IaaS firewalls can have limitations in their ability to perform decryption, and payload inspection can be a visibility gap. As the threat vectors shift with, for instance, cyberattacks targeting software development environments, signature-based detection becomes less relevant.
A number of technical requirements will help NDR providers to capitalize on this opportunity:
They must have the scalability/capacity to deal with cloud “bursts,” aka spikes in computing demand.
Regulatory/compliance standards must be met when storing workload network telemetry in the cloud, including data sovereignty, anonymity and security standards.
AI/machine learning (ML)-driven detections (supervised ML and/or unsupervised ML) are a top NDR requirement. Anomalous behavior detection becomes more important in the cloud when cyberattacks are not based on malware or things that would be identified by payload inspection.
NDR for SaaS and Cloud Identity Applications
NDR enables customers to monitor user activity and detect threats in cloud identity and SaaS applications, including Microsoft 365 and Microsoft Entra ID. Cloud identity can be exploited as the path for cyberattacks to SaaS applications, and NDR analytics can look into complex identity and SaaS configurations.
Several key trends are shaping NDR demand:
Increased attack surface of SaaS applications. The growing use of cloud-based applications such as Microsoft 365, partly driven by hybrid and remote working, is a target area for malicious actors. These aim to exploit vulnerabilities of legitimate SaaS services that are often unable to detect camouflaged or sophisticated malicious activity, aimed at delivering malware to users or at gaining access to internal systems. An example is the use of Microsoft Teams to send a phishing message with a link, which downloads malware that exploits the use of legitimate files, opening the door for data exfiltration.
Identity-based cyberattacks. Any Microsoft cloud business application (e.g., OneDrive, SharePoint, Teams), as well as Microsoft Entra ID, is based on account authentication and therefore a growing target for sophisticated cyberattacks that evade endpoint and network security monitoring. NDR can increase security in these environments by detecting threats such as attackers performing admin-level operations in Microsoft Entra ID, redundant access creation and abnormal Microsoft 365 operations and download activity.
Growing awareness of the shared responsibility implications of the public cloud service model. Shared responsibility implies that, while the cloud provider is responsible for network controls and applications, data stored in the cloud is owned by the customer. Hence, the customer is responsible for securing that data and for identity management, to prevent leakage and insider threats.
Sample NDR vendors in this category: Arista Networks, Cisco, Corelight, Darktrace, ExtraHop, Gatewatcher, Plixer, Stamus Networks, Tencent, Trellix, Trend Micro, Vectra AI, VMware
NDR/XDR Opportunity
Gartner inquiry data shows growing interest from end users in a consolidated “platform” with multiple security products, driven by risk posture improvements and reduced operational complexity. Extended detection and response (XDR; see Emerging Tech: Security — Adoption Growth Insights for Extended Detection and Response) is emerging as an expansion of EDR and as a competing technology to NDR. Dominated by endpoint technology, XDR delivers unified security incident detection and automated response capabilities. XDR and NDR can complement each other, and both have advantages and limitations. Market push/interest is from NDR to XDR, with NDR technology potentially becoming a component of XDR solutions in the future.
As defined by Gartner, XDR products must offer a minimum of two native security sensors: one must be an endpoint sensor (mandatory), and other/s can be NDR, firewalls, identity, email security, mobile threat detection and cloud workload protection. This can assist in driving consolidation of multiple security components, integrating, correlating and contextualizing data and alerts. However, XDR does not provide full network visibility as NDR does, nor do XDR vendors seem interested in developing native NDR capabilities. Rather, most often we find XDR vendors partnering with NDR vendors.
NDR can contribute to XDR by detecting network-based anomalies. Gartner sees this NDR/XDR demand unfolding as follows:
The majority of NDR evaluations are for stand-alone deployments today, but this could change as XDR platforms make progress, especially for midmarket buyers.
Larger enterprises have broadly resisted adopting XDR products. They will broadly continue to deploy NDR as a stand-alone monitoring solution, further limiting XDR from becoming the natural evolution of NDR in the future.
A key behind the interest in XDR is that it can provide an immediate response to the endpoint (as EDR does). NDR can deliver advanced network visibility and protection, but relies on XDR/EDR integration to trickle down a response to the endpoint. This, combined with the expectation that XDR can deliver richer telemetry from multiple types of sensors, has contributed to the shift in buyer interest. However, we are also starting to see signs of XDR appeal fading away, from large enterprises sticking to stand-alone NDR solutions to SMBs reverting to MDR services.
Conversely, NDR vendors are adding third-party integrations to expand their visibility. Some NDR vendors boast hundreds of integrations with third-party vendors allowing the NDR vendor to natively ingest and correlate signals from many different sources of alerts. Such integrations allow the customer to enhance the value being received from the current products without the expense and complexity of ripping and replacing.
The topic of consolidation of multiple security components/technologies is exploited as a value proposition of XDR. Many incumbents have also made their centralized (overarching) cybersecurity management platform a requirement to use NDR, with higher costs for customers often failing to see improved security benefits.
Another discussion among Gartner clients concerns the overlap between NDR and security information and event management (SIEM). While most SIEM vendors claim to do detection, SIEM detection is largely poor, so buyers demand NDR or XDR. As such, SIEM and NDR do not really compete, and most NDR buyers already deploy SIEM. By enriching alerts to provide better context and applying ML to semiautomate the incident response process, NDR vendors encourage large security operations center (SOC) teams to rely more on the NDR console, rather than forwarding alerts directly to SIEM.
Sample NDR vendors in this category: Cisco, Fidelis Security, Stamus Networks, Trellix, Trend Micro, Vehere
Managed Detection and Response (MDR) Services
Opportunities:
Growing demand from organizations to outsource security. Gartner projects that by 2025, 60% of organizations will be actively using remote threat disruption and containment capabilities delivered directly by MDR providers, up from 30% today. This encompasses organizations of all sizes, from SMBs with lack of personnel resources to large enterprises looking to outsource threat detection, investigation and response operational delivery. NDR vendors can offer MDR services themselves or partner with detection and response service providers. As clients with larger size and increased security maturity consider the adoption of MDR, Gartner sees more MDR providers willing to support wider compatibility with existing technology investments.
Vertical-market synergies. Interest in MDR services stands out in government, finance and healthcare, which are also key verticals for NDR. This means that similar types of organizations are attracted by the outsource or “shared responsibility” model of MDR.
Tapping into the OT opportunity. This industry has a business requirement to protect critical business processes in the “detect and respond” aspect of operational technology (OT), in many cases under heavy regulatory compliance requirements. OT environments require specialization of security talent and technologies themselves. Thus, Gartner sees MDR’s differentiation in this area as a key to OT sales and service line targeting (see Emerging Tech: Security — Leverage Emerging MDR Trends to Grow Your Security Service Revenue).
Challenges:
Growing competition. Gartner estimates that there are more than 600 providers claiming to offer MDR services.
Value proposition. While many MDR providers will openly advertise the NDR technology that they use (e.g., from Corelight, Darktrace, ExtraHop), others competitively position their MDR offering against specific NDR solutions. However, there is a fundamental difference in the delivery of technology capability and the functional extent of a human-driven service. In addition to advertising a broader package and feature differentiation, a key value proposition from these MDR providers is 24/7 monitoring/threat hunting and expert analysis (in essence the benefits of outsourcing).
Sample NDR vendors used to deliver MDR services: Cisco, Corelight, Darktrace, ExtraHop, Fortinet, Vectra AI
NDR for OT/IoT
Some NDR providers are looking at OT/IoT security as an adjacent area to potentially expand to. The opportunity is limited today, as we rarely see OT/IoT protection as a requirement in NDR shortlists. However, the ongoing convergence of OT and IT systems and the specific security needs of industrial networks has potential to broaden the scope of NDR.
Opportunities:
Time-sensitive networking (TSN) capabilities creating opportunities to move away from industrial protocols. The emergence of TSN in wired switching and in wireless as part of the upcoming 802.11be standard (aka Wi-Fi 7, expected to be ratified in 2024) is creating opportunities for organizations to move away from proprietary industrial protocols, with cost optimization being a driver.
IT security tapping into the OT/IoT space. The convergence creates a need to move away from specific OT security solutions to the broader tools used in IT systems. These tools are the same monitoring tools, network access control (NAC)-based authentication including 802.1X, Lightweight Directory Access Protocol (LDAP), the use of tunneling capabilities with VXLAN encapsulation to address the Layer 2 limitations of microsegmentation, and so on.
Challenges:
Complexity. OT/IoT networks are generally complex environments, as there are over 100 proprietary protocols used in industrial networks. NDR greatly lags compared to cyber-physical systems (CPS) protection platforms, which can offer vast support of industrial communication protocols — up to several hundred — including proprietary OT protocols (e.g., Emerson ROC, Siemens S7 Communication, Schneider Electric TriStation).
Limitations of standard Ethernet networks. We still see many industrial networks designed based on Token Ring, a LAN topology from the 1980s, due to the limitations of traditional “best-effort” 802.3 Ethernet to assure adequate network latency and low jitter for critical industrial applications.
We believe NDR vendors looking at this opportunity must first address the vast protocol support requirement of OT/IoT, at least key ones including proprietary. Otherwise, this limitation greatly forces NDR to third-party integration, relying on partnerships for OT-specific logs and telemetry visibility.
Sample NDR vendors in this category: Arista Networks, Cisco, Darktrace, Exeon Analytics, Fortinet, Ordr, Stamus Networks, Vectra AI
Use of GenAI in NDR
As an evolution from “traditional AI,” further leveraging predictive and classification ML, GenAI has potential in the NDR space, though it remains embryonic today, amid growing marketing hype.
Opportunities:
Enhanced threat hunting capabilities. We see GenAI first developing to assist in incident response use cases. This could encompass large language models (LLMs) contextualizing and accelerating investigation workflows (validation and triage), automation of IR processes, support of more-advanced natural language queries, enhancements in content processing, and so on.
Improved defense optimization. Detection based on GenAI techniques can develop to better simulate diverse attack scenarios and suggest optimal defensive strategies, strengthening network security posture.
Challenges:
Explainability and transparency. Understanding how GenAI models arrive at certain conclusions can be difficult, creating potential issues with trust and decision making.
Biased datasets. Classification ML needs to be highly accurate and reliable for GenAI to deliver value. Biased training data can lead to biased algorithms that misinterpret network activity or overlook certain threats. Careful data curation and monitoring are crucial.
Overreliance and trust issues. Potential overdependence on GenAI can lead to neglecting other security measures and potential human error in interpreting its outputs.
Sample NDR vendors in this category: At the time of this research, initiatives and positioning are nascent and do not allow for the creation of a sample list.