Gaia has published a number of books including books on creative thinking and innovation leadership and culture in organisations, such as international bestseller Who Killed Creativity?... And How Can We Get It Back? along with The Innovation Race: How to change a culture to change the game. Having worked with innovation leaders from a range of organisations worldwide to identify how to lead to create a culture that supports innovation Gaia has developed some unique research insights. She has also worked with a range of not-for-profits and social enterprises, including researching how to build more innovative cultures and assist with generating with more innovative approaches to agriculture development for local farmers in impoverished communities in Asia. Gaia contributes regularly to a number of major magazines and newspapers, and she has also been featured in a number of international media including BBC and ABC TV along with commercial TV, Reuters, Harvard Business Review, HRM, Fast Company and the Wall St Journal.