Customers aren't just looking for products anymore — they want experiences. But how do you build for experience when so many parts of the organization use technology to engage customers in different ways? In this session, we will share Gartner's vision for a new business architecture designed to drive lasting and valuable customer relationships in a disrupted world .
Don Scheibenreif
Distinguished VP Analyst
Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner's Customer Experience research group. Mr. Scheibenreif works with customer experience and IT leaders on how emerging trends and digital business will impact customer experience. He is a founding member of Gartner's research on digital business and digital business transformation and he has served clients in Gartner's Industries Research and Technology Innovation practices.
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Friday, 17 June, 2022 / 03:30 PM - 04:00 PM JST
(02:30 AM - 03:00 AM EDT)