Adam Ferrier
Guest keynote

Adam Ferrier

Consumer Psychologist, Brand Strategist and Author
Adam Ferrier is the founder of THINKERBELL, an agency that creates 'measured magic'.
Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He's also the author of The Advertising Effect and part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer and featured on The Project, Celebrity Apprentice and ABC Radio.
The creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world major advertising shows. Adam also created the successful board game The Analyst (translated into four languages). Adam Ferrier doesn’t just think outside the square – he’s blown the square up.
A unstoppable force in the Australian advertising landscape, Adam was previously a co-owner of Cummins & Partners – Mumbrella Agency of the Year and a founder of Naked Communications. Adam also sits on the boards of social giving company Good Thnx, and social influencing company TRIBE.
Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change.
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Tuesday, 16 June, 2020 / 05:00 PM - 05:45 PM AEST
Guest Keynote: Building Powerful CX From Understanding (But Not Listening to!) Customers

Your customers are never going to tell you they want to spend more time with your website, see more of your advertising, or take more steps to get what they want to get done - done.
The customer will tell you they want to get in and out as quickly as possible - but is this what they really want. Many of the world’s most powerful brands are not particularly customer friendly, nor do they focus a great deal on making things easy for the customer. Apple, JB Hi Fi, Ikea, even Facebook require their customers to jump through hoops. However, customers are funny things and consumer psychology unearths many paradoxical findings that can be used by business to drive brand growth. Perhaps the most interesting of which is “The Effort paradox”, the more effort we put into something the more we value it. Perhaps CX should be focusing on increasing not decreasing friction? The author of “Stop Listening to the Customer, Try Hearing Your Brand Instead”, Adam Ferrier will explore this and other aspects of consumer psychology with real-life examples, that build motivation and brand value in this thought-provoking session. Learn how to explore our decision making processes and how customers really derive value from the brands and businesses they interact with.

Meet the experts face to face.