All customers seek to make good decisions as easily as possible, particularly when confronted with a mass of information and options. When your organization can reduce the cognitive load of making decisions and taking action (i.e. reducing friction), customers are more likely to engage with your business. Making it easier to buy a suitable solution rather than focusing on selling helps to communicate your positive intentions. In the context of an increasing number of firms selling consumer data and social media influencers, gain an appreciation for how developing a genuine, consensual and transparent relationship with your customers, can be one of the most powerful and important brain hacks in business.
Guest keynote
Kerry Maberly
Cognitive and Behavioral Scientist, Trainer and Coach
Dr Kerry Maberly is a cognitive and behavioural science specialist, enabling people to understand and utilise the strengths and quirks of their brains.
She is passionate about understanding why people do what they do – and, importantly, guiding others to consciously and subconsciously influence behavioural changes they value in themselves and others.
She specialises in applying cognitive, organisational and positive psychology principles combined with behavioural economics insights.
Kerry has more than 20 years’ experience developing leaders and individuals across diverse industry sectors including retail and investment banking, recruitment, mining and manufacturing, higher education, aged care and health in Australia, the Asia Pacific and Europe.
When Kerry is not working, you will find her indulging a love of travel. Some of her more memorable experiences are glacier hiking in Patagonia, skydiving the Whitsundays, ice-climbing in Colorado and meditating in Angkor Wat.
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She is passionate about understanding why people do what they do – and, importantly, guiding others to consciously and subconsciously influence behavioural changes they value in themselves and others.
She specialises in applying cognitive, organisational and positive psychology principles combined with behavioural economics insights.
Kerry has more than 20 years’ experience developing leaders and individuals across diverse industry sectors including retail and investment banking, recruitment, mining and manufacturing, higher education, aged care and health in Australia, the Asia Pacific and Europe.
When Kerry is not working, you will find her indulging a love of travel. Some of her more memorable experiences are glacier hiking in Patagonia, skydiving the Whitsundays, ice-climbing in Colorado and meditating in Angkor Wat.
Wednesday, 17 June, 2020 03:45 PM|Wednesday, 17 June, 2020 04:30 PM