Melissa Davis

Melissa Davis

Sr Director Analyst
Melissa Davis is a Senior Director, Analyst. Ms. Davis advises clients on the use of customer analytics to improve the customer experience and deliver business value across digital commerce, marketing, sales and customer service business processes. She covers customer analytics strategies, trends and technologies.
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Tuesday, 16 June, 2020 10:45 AM|Tuesday, 16 June, 2020 11:30 AM
How to Leverage Customer Data Management Technologies for Better Customer Experiences

Adjacent, overlapping technologies for customer data management cause confusion among organizations as to which technology is optimal. This session will help CX leaders know the right customer data management components for organizing and sharing data for better CX. What is customer 360 and how can it be used to improve CX? What are the data management technologies used to manage customer data?

Tuesday, 16 June, 2020 04:15 PM|Tuesday, 16 June, 2020 04:45 PM
Advancing CX Analytics Maturity for Better Customer Experiences

The customer analytics maturity model provides CX and data and analytics leaders with a roadmap to analytics maturity in their organization, data, analytics, applications and decisioning to improve customer experiences. How do organizations advance the customer analytics strategy to improve the customer experience? What best practices must CX leaders adopt?

Wednesday, 17 June, 2020 10:30 AM|Wednesday, 17 June, 2020 11:00 AM
I Click Therefore I Am

We live in a new digital world — always being watched and analyzed without always knowing it. All that we say and do is or can be — recorded, accessed and analyzed. The tracking across every digital touchpoint imaginable can be exploited for the purpose of influencing our behavior. How do CX leaders maintain personal integrity and social equilibrium in the modern digital world?

Meet the experts face to face.