Gene Alvarez leads Gartner's research on commerce that comes to you, commerce customer experience, digital commerce/e-commerce vision, strategy, business models, digital commerce/e-commerce technologies, including topics such as platforms, cloud, SaaS, and open source commerce technologies, social commerce, conversational commerce, mobile commerce. Mr. Alvarez also helps client with their customer experience, CRM organizational vision and strategy. He has spoken at many international events. He has over 30 years of business and IT experience. He was named one of 2016's Top 100 most influential IT leaders by The Hispanic IT Executive Council and in 2011 "HE&IT TOP 200" Award â Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology.