Strategist and Marketer. Well-known as the key player of V-shaped business turnaround at Universal Studios Japan (USJ). He was born in 1972 and later joined P&G in 1996. As a Brand Manager for Vidal Sassoon Japan, he contributed the golden age of Vidal Sassoon brand in Japan. He was later promoted and moved to P&G global HQ (Cincinnati, OH US) in 2004. He took various management positions including Brand Manager of Pantene North America and Associate Marketing Director of the hair care category, and was appointed Vice President of Wella Japan. After P&G, he joined Universal Studios Japan (USJ) in 2010. In 2012, he was promoted to Chief Marketing Officer, Executive Officer and Head of Marketing Division of the company. After completion of his mission of USJ’s business turnaround, he left USJ and established his own marketing specialist firm “Katana Inc.” He is now driving Japan’ economic revitalization through marketing activities. In May 2018, he published a new book “Marketing Is Organizational Revolution: Morioka Method for Dramatic Growth in Both of Employee and Company” (Japanese).