How to Craft a Modern, Actionable Data and Analytics Strategy That Delivers Business Outcomes

The role of data and analytics is changing, from being a stand-alone discipline to becoming a catalyst for digital strategy or transformation. Data and analytics leaders should create a strategy and operating model that conceives data-driven business opportunities and orchestrates enterprise action.

Key Findings

  • Digital business thrives on data and the analysis of data, yet many enterprises are hampered by treating data and analytics as supportive and secondary to their business initiatives.
  • Data and analytics has a broad enterprise purpose, but most enterprises lack a data and analytics strategy that inspires transformative thinking and orchestrates business outcome achievement.
  • Most D&A strategies determine the projects, programs and budget needed by the D&A team and fail to identify the collective enterprise actions for transformation.

Gartner recommends data and analytics leaders such as chief data officers looking to modernize their strategy approach should:

  • Embed data and analytics into business strategy and digital transformation by creating a vision of a data-driven enterprise, quantifying and communicating business outcomes and fostering business changes fueled by data.
  • Instigate transformative results by acting upon internal and external stakeholder outcomes, unmet needs and the information innovation opportunities that contribute to their achievement.
  • Unite the enterprise in pursuing data and analytics by creating an enterprise operating model for data and analytics that overcomes gaps in the data ecosystem, architectures and organizational delivery approaches for execution.

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    Gartner Data & Analytics Summit 2020

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    Gartner Data & Analytics Summit is the premier gathering for chief data/analytics officers and senior data and analytics leaders. 

    • Analytics and business intelligence leaders: Create a strategy to innovate business, validate and benchmark strategy.
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    • Senior IT and business leaders: Empower business analysts to do analysis, not integration.
    • Architects: Learn how to build the right information strategy and architecture.