Faster data access and easier collaboration among data & business teams are two key factors that help drive growth & productivity for most data-driven organizations. Domains like digital marketing where real time analytics and insights along with self-service data access capabilities are required to tap into prospective customers based on their interests and web activity.
This case study will talk about the journey that helped us build a real-time, 360-degree view of critical business entities i.e. customer & marketing, enriched with IOT data with reduced total cost of ownership. The session will shed light on how we instituted a foundation to achieve targeted campaigns, digital lead generation and personalization.
Speaker Bio
Guest speaker
Anchal Rastogi
Director - Data and Analytics
Anchal Rastogi is an analytics leader with 17+ years of experience in Data & Analytics, digital transformation, Machine Learning, on prem & cloud data platforms and data management. He has led cross-functional teams across multiple geographies to deliver data driven products & solutions for strategic enterprise outcomes.
He is currently working as Director - Data & Analytics for GE Healthcare where he is leading global team to build insightful data products and AI solutions across commercial, marketing and customer digital experience domains along with driving cultural transformation and change management for all steps of the data lifecycle, from data acquisition to data delivery & data management. Apart from being a thought leader, a robotics and IoT enthusiast, he loves being a hands-on practitioner in the space of data & AI.
Anchal holds a bachelor’s degree in computer science and engineering along with a diploma in business analytics and machine learning from Indian Institute of Management Bangalore.
Read More
Read Less
He is currently working as Director - Data & Analytics for GE Healthcare where he is leading global team to build insightful data products and AI solutions across commercial, marketing and customer digital experience domains along with driving cultural transformation and change management for all steps of the data lifecycle, from data acquisition to data delivery & data management. Apart from being a thought leader, a robotics and IoT enthusiast, he loves being a hands-on practitioner in the space of data & AI.
Anchal holds a bachelor’s degree in computer science and engineering along with a diploma in business analytics and machine learning from Indian Institute of Management Bangalore.
Monday, 08 May, 2023 / 12:30 PM - 01:00 PM IST