Faster data access and easier collaboration among data & business teams are two key factors that help drive growth & productivity for most data-driven organizations. Domains like digital marketing where real time analytics and insights along with self-service data access capabilities are required to tap into prospective customers based on their interests and web activity.
This case study will talk about the journey that helped us build a real-time, 360-degree view of critical business entities i.e. customer & marketing, enriched with IOT data with reduced total cost of ownership. The session will shed light on how we instituted a foundation to achieve targeted campaigns, digital lead generation and personalization.