Faster data access and easier collaboration among data & business teams are two key factors that help drive growth & productivity for most data-driven organizations. Domains like digital marketing where real time analytics and insights along with self-service data access capabilities are required to tap into prospective customers based on their interests and web activity.
This case study will talk about the journey that helped us build a real-time, 360-degree view of critical business entities i.e. customer & marketing, enriched with IOT data with reduced total cost of ownership. The session will shed light on how we instituted a foundation to achieve targeted campaigns, digital lead generation and personalization.
Speaker Bio
Case study
Asha Poulose
Chief Information Officer
Asha is currently the Chief Information Officer, GE Healthcare Intercontinental. Additionally, she is also the VP of Data Analytics globally. Across these roles, Asha is responsible to drive profitability and growth leveraging digital technology in support of GE Healthcare’s key priorities. With a team spread across US, Europe and South Asia key responsibilities span driving the digital transformation for the intercontinental region, creating data based AI/ML Products, Data Management and Data platforms leveraging Cloud native data strategy across GE Healthcare for both enterprise and IOT data. Asha has 25+ years of Digital and Management experience with deep expertise in developing digital strategy to drive business Imperatives for GE and its customers, data analytics, Software Product development, and leading high performing global teams in both global and regional roles. She is passionate about working with early career talent, academia and helping with diversity initiatives.
Asha holds a Master’s degree in Engineering from IIT Mumbai and a Bachelor’s degree in Engineering from NIT Calicut. She is a board member of the USA based Chief Data Officer forum. Asha is the recipient of numerous Industry recognitions the most recent being named to Worlds leading enterprise data leaders 2022 by CDO Magazine and the 50 most influential AI leaders in India 2021 by the Analytics India Magazine.
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Asha holds a Master’s degree in Engineering from IIT Mumbai and a Bachelor’s degree in Engineering from NIT Calicut. She is a board member of the USA based Chief Data Officer forum. Asha is the recipient of numerous Industry recognitions the most recent being named to Worlds leading enterprise data leaders 2022 by CDO Magazine and the 50 most influential AI leaders in India 2021 by the Analytics India Magazine.
Monday, 08 May, 2023 / 12:30 PM - 01:00 PM IST