Leveraging Analytics for a paradigm shift in B2B Client Servicing & Loyalty
This session will go over how Fidelity Investments redefined Client Servicing & Relationship Management with meaningful analytical interventions, empowering the Relationship Managers with data driven decision making and relationship efforts. Attendees will hear about some of key initiatives taken, that include:
• Addressing existing Service model inefficiencies and segmenting right for enhanced serviceability
• PAM (Partition Around Medoids) & Genetic Algorithm to define & optimize Service Model
• Innovative quant framework to measure ‘Client complexity’ & ‘Capacity utilization’ of the Relationship Manager
• Getting ahead of the curve - predict Client Deconversion acerbated by Pandemic & volatility