Key Challenges
- Organizations don't take a methodical, transparent and repeatable approach to organizational change.
- Organizational change activities are started too late and not integrated into transformation activities.
- Conflicting messages about what is changing can splinter the audience and create unnecessary anxiety that will ultimately derail a change effort.
- Top-down messages that are too general leave much open to interpretation, and do not provide enough direction to enable members of the organization to take specific action.
