4 Must-Have Practices for Successful Organizational Change

Organizational change isn't a mystery, but does require mastery of some "easier said than done" practices.

Key Challenges

Organizations don't take a methodical, transparent and repeatable approach to organizational change.
Organizational change activities are started too late and not integrated into transformation activities.
Conflicting messages about what is changing can splinter the audience and create unnecessary anxiety that will ultimately derail a change effort.
Top-down messages that are too general leave much open to interpretation, and do not provide enough direction to enable members of the organization to take specific action.

Recommendations

Adopt an existing organizational change methodology, but tailor it to integrate into your organization's culture with successive use. Start organizational change planning and communication as soon as a change is identified.
Create a compelling vision that can be shared in a story to inspire and motivate desire for the change. Repeat the vision and story through multimedia channels to ensure it is received by different stakeholder groups.
Develop a structured communication plan to synchronize all communication by assigning specific activities and creating common messages to reinforce.
Build a peer advocate network. Identify and coach peer advocates to adapt the top-level story by isolating specific messages that will be meaningful for their stakeholder group.

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