Dr. Yonekura's primary research focus is the history of corporate strategy and organization, specifically concerning innovation. In recent years, he has paid particular attention to BOP, social business, and social entrepreneurship. He has been a professor at Hitotsubashi University's Institute of Innovation Research since 1997, and served as the head of the institute for three terms, from 1999 to 2001 and 2008 to 2012. He is the editor-in-chief of the quarterly journal Hitotsubashi Business Review, and the director of Nippon Genki Juku at Academy Hills. He received his Ph.D. in history from Harvard University. He served as director of the University of Pretoria's Centre for Japanese Studies from 2012 to 2015, and is currently an advisor to the Centre. His published works include Matushita Konkosuke - kimi nara dekiru, kanarazu dekiru (Matushita Konosuke - You Can Definitely Do It), Innovator tachi no nihon-shi, kindai nihon no sozoteki taio (A History of Japanese Innovators - the Creative Response of Modern Japan), Open innovation no management (Management of Open Innovation), Sozoteki hakai - mirai wo tsukuru innovation (Creative Destruction - Innovation that Builds the Future), 2 mai-me no meishi (Second Business Card), and Keiei kakumei no kozo (The Structure of a Revolution in Management).