Brian Prentice is a member of the CIO Research Group. Mr. Prentice has been with Gartner for 17 years and in the IT industry for over 30 years. His research explores how leading enterprises are transforming user experience and engagement outcomes though the implementation of human-centric digital design practices and by adopting a digital humanistic perspective of technology. Mr. Prentice is also involved in research initiatives examining adaptive digital business, business models and digital business transformation.