Christian Majgaard
CIO lunch keynote

Christian Majgaard

Former LEGO Top Executive, Head of Global Brand & Business Development
As a global top executive at LEGO®, Christian Majgaard championed the innovative change from plastic toy to a global brand, fuelled by today’s well known successes such as LEGOLAND® parks, LEGO Mindstorms® robots, LEGO Educational, children’s software and licensing alliances with the movie world, like e.g. Harry Potter. Nowadays, Christian helps major international companies develop and implement strategies for customer focused growth, marketing, innovation, branding and shared vision. He has inspired companies like Nestlé, Siemens, Vodafone, Abbvie, LeasePlan, Motorola, Bang & Olufsen, Swiss Re, Geodis Wilson, Disneyland, Heineken, ABB, Canon and many others to reinvent themselves in the digital world. Christian authored the book “13 hints for tomorrow’s brand builders” as well as numerous articles. He has starred on national TV across the globe, and was featured as one among “21 leaders for the 21st century” in the book by Dutch /British professors Trompenaars/ Hampden-Turner. He is famed for turning complex concepts into simple words, blended with great humour.
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Tuesday, 29 October, 2019 12:30 PM|Tuesday, 29 October, 2019 02:00 PM
Exclusive CIO Lunch: Driving Innovation in a World of Disruption

What distinguishes successful organizations from the less successful ones? Christian Majgaard identifies two main competencies: the quest to see the world as it really is plus the ability to innovate. Christian championed the dramatic and highly successful change by LEGO from a low tech plastic toy manufacturer to a twenty-first century brand thriving on new technologies such as robotics and interactivity, relying heavily on consumer analytics. In this keynote presentation, Christian will outline LEGO´s history of innovation, the ability to adapt to disruption and intimate knowledge of their customers through brand analysis and openness to disruptive technologies – key ingredients on LEGO’s path to becoming the world’s most powerful brand among families with children.

Tuesday, 29 October, 2019 04:30 PM|Tuesday, 29 October, 2019 04:50 PM
Spotlight Session: Fireside Chat with Guest Keynote, Christian Majgaard, Former LEGO Executive

Exclusive for Gartner Executive Programs members, join us in the Executive Programs Member Lounge Spotlight Center for the opportunity to have an intimate Q&A session with CIO Lunch Keynote Speaker, Christian Majgaard Former LEGO Top Executive, Head of Global Brand & Business Development following on from her keynote ‘Driving Innovation in a World of Disruption’.

Be a part of the CIO Experience to hear from Christian Majgaard