Maverick is the Gartner incubator for unconventional, disruptive and breakthrough research. In these sessions, Gartner experts take minority positions, introduce new topics or explore longer-time horizons. Maverick research challenges your thinking and helps you future-fit your strategies. Get a view outside traditional boundaries and a greater sense of confidence in your speculations and projections from these expert-led sessions.
Step outside the box with our Maverick sessions
2022 Maverick Session
Gartner Global Scenarios: A $170 Billion Autonomous Business Just Entered Your Industry. Now What?
In the Gartner Global Scenarios program, we tackle a cross-industry, cross-regional futuristic topic every year. This year, we examine what would happen if autonomous businesses have become the norm. What would that mean for your organization and your role? What potential impacts could autonomous businesses have on your industry? What would be the different scenarios on how autonomous businesses would even work? Time to sit back, reflect and see how “what if” thinking will help you get new ideas that will help your business today.
2022 Maverick Session
How CIOs Can Help Their Organizations Become Digitally Sensitive to Drive a Great CX
Understanding consumer attitudes and beliefs, how emotion fits into transactional and interaction requirements, and how technology adoption is driven by psychological attributes is essential. This presentation reviews three concepts — empathy, emotional sensitivity and digital sensitivity — providing recommendations to CIOs on how to address these problems and drive effective customer experience (CX) programs.