Step outside the box with our Maverick sessions

Maverick is Gartner’s incubator for unconventional, disruptive and breakthrough research. In these sessions, Gartner experts take minority positions, introduce new topics or explore longer-time horizons. Maverick research challenges your thinking and helps you future-fit your strategies. Get a view outside traditional boundaries and a greater sense of confidence in your speculations and projections from these expert-led sessions.

Maverick*: Pursuing a 360-degree View of the Customer? Time for a 180!

Pursuing a ""360 degree view of the customer"" is complex. Why? It's a mess of expensive technology investments with overlapping functionality. Through lessons learned from the past 20 years of investment in this high-growth, hyped-up space,  you will learn:

  • What is a 360-degree view of the customer?
  • Why will the pursuit of a 360-degree view destroy my business?
  • How should I prioritize data collection to generate business value?

Maverick*: Gartner Global Scenarios 2021 — Why You Should Heal Society First

Forget climate change and COVID recovery for a moment and focus on "social fractures" first.  Because if we don't solve those, we can't deal with pandemics and global warming. Social fractures deeply impact every organization, everywhere. In four provocative global scenarios we'll explore what YOU should do to address social fracture, and benefit in the process.

Explore the newest Gartner research that will be revealed virtually