Speaker Bio

Peethambaran Thankappan
Case Study

Peethambaran Thankappan

Executive Director (IS&Digital Business)
A graduate in Mechanical Engineering with 35 years of experience in Oil and Gas sector in Operations and Marketing. Has worked in various leadership positions at Bharat Petroleum and led different teams in Marketing and Operations under various capacities like Regional General Manager, Business Head LPG, Head –Digital Business and currently holding the post of Executive Director ( IS & Digital Business) and leading the digital transformation of the Corporation. Accountable for the smoot integration of front end and back end data, developing meaningful insights through Business analytics and bringing a culture of Data driven Business in BPCL. Had represented BPCL in World LPG Forums at Houston and Amsterdam and was a member in various strategic discussion at World LPG Forums, also presented papers on Safe Operations in LPG, Customer Safety etc in World LPG Forums .
Also handled the Post of Director in Kochi Salem Pipeline and Ujjwala Plus foundations - one year each.
Successfully completed Strategic Marketing and C RM Programmes at AIM Manila, ISB Hyderabad and Kellogg’s , Chicago as part of continuous knowledge updation programme of the Corporation.
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Tuesday, 15 November, 2022 / 03:30 PM - 04:00 PM IST
Executive Insights: A Customer Centric Transformation Journey

The digital transformation journey of Bharat Petroleum has kept the customer at the center while designing and developing each initiative and adopting each technology. This presentation will address the three pillars of Trust, Convenience and Personalization, that has been the foundation of this customer centric transformation journey. It will highlight how BPCL focused on the core challenges of the customer, providing transparency in each interaction, and thus developing trust, data collection and deep analytics to the company, leading to innovative and customer centric offers, creating their competitive advantage.

Hear it first at Gartner IT Symposium/Xpo™