The digital transformation journey of Bharat Petroleum has kept the customer at the center while designing and developing each initiative and adopting each technology. This presentation will address the three pillars of Trust, Convenience and Personalization, that has been the foundation of this customer centric transformation journey. It will highlight how BPCL focused on the core challenges of the customer, providing transparency in each interaction, and thus developing trust, data collection and deep analytics to the company, leading to innovative and customer centric offers, creating their competitive advantage.