Mitsuyuki Tominaga
Guest Speaker

Mitsuyuki Tominaga

Managing Executive Officer, CDO / CIO, ASICS Corporation
After a more than 30 year career in IT in both Japan and the U.S., including a stint as an executive officer at IBM Japan, Tominaga joined ASICS Corporation in 2018 as CIO, concurrently CDO since 2019, and is currently CEO of ASICS Digital, ASICS' digital hub in Boston. He drives the creation of ASICS' corporate value through the execution of ASICS' digital strategy.
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Wednesday, 02 November, 2022 / 04:20 PM - 04:50 PM JST
Executive insights: ASICS' Transformation to a Digital Driven Company

In the ASICS VISION2030 announced in 2020, we set "digital" as a common theme, and in the Mid-term Business Plan 2023 announced the following year, we set "shift to digital centered management" as a strategic goal. ASICS as a company is united in our efforts to be digitally aware in the ways we do business. Although we previously had been growing and expanding our business mainly in the wholesale segment, with the evolution of digital technology in recent years, we are aiming to improve our profitability through strengthening our DTC channels globally, which are our direct customer touchpoints with initiatives such as using data to analyze runners, deliver personalized service and produce the best shoes. In this session, we will introduce our past, present, and future initiatives, focusing on our running ecosystem, global platform, and global organizational structure.

Join us to hear from Gartner experts and thought leaders.