Yasuyuki Higuchi
Guest keynote

Yasuyuki Higuchi

Representative Director, Member of the Board, Senior Managing Executive Officer of Panasonic Corporation and CEO of Connected Solutions Company
Born in Hyogo Prefecture in 1957. After graduating from Osaka University Faculty of Engineering in 1980, Higuchi joined Matsushita Electric Industrial Co., Ltd. (now Panasonic Corporation) as an engineer. He graduated from Harvard Business School in 1991 and joined the Boston Consulting Group in 1992. He worked for Apple Japan, Inc. and then Compaq Computer KK before becoming President and Representative Director at Hewlett-Packard Japan, Ltd. in 2003. In 2005, at the request of the Industrial Revitalization Corporation of Japan, he served as President and Representative Director of the Daiei Inc. for about two years, leading the restructuring of the major retailer. In 2007, he joined Microsoft Corporation (now Microsoft Japan Co., Ltd.) as the Representative Executive Officer and COO. In 2008, he became President and CEO and US Corporate Vice President, and in 2015 was appointed Chairman of Microsoft Japan. After returning to his first employer Panasonic as Senior Managing Executive Officer in April 2017, he was appointed Representative Director and Senior Managing Executive Officer of Panasonic Corporation and CEO of Connected Solutions Company, a spin-off company focused on B2B business, in June of the same year and has been working on its business transformation initiatives. His publications include: Guchoku-ron (“Philosophy of Being Stubbornly Honest”; Diamond, 2005), Henjin-ryoku (“The Power of Being Eccentric”; Diamond, 2007), Microsoft de mananda koto, Microsoft dakara dekiru koto (“What I Learned at Microsoft and What you can do only at Microsoft”; Toyo Keizai, 2011) and Boku ga “Pro keieisha” ni nareta riyuu (“How I Became a Professional Manager”; Nihon Keizai Shimbun, 2016).
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