The World's Most Important Gathering of CMOs and Marketing Executives

June 17 – 20, 2019 | National Harbor, MD

The premier gathering for CMOs and marketing leaders 1

Gartner Marketing Symposium/Xpo™ provides marketing executives focused on growing revenue, driving customer experience and leading digital innovation with data-driven insights, practical advice and unparalleled peer connections to transform your marketing strategy.

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change.

That’s why Gartner Marketing Symposium/Xpo 2019 has been designed to address the shifts and the chaos. This unparalleled program offers CMOs and senior marketing leaders an expanded agenda of research, advice and shared learning across B2B and B2C environments.

Marketers to marketers

Leading innovation and creating agility are all part of your job description. Leave the conference with peer-based recommendations from other marketing leaders.

Elevate your strategy 

As a marketing leader, you’re surrounded by data and we’re here to help you distill, decode and determine what information is critical to your marketing strategy.

The Future of marketing

Staying competitive means looking ahead. Together, we explore the trends and technologies that marketers need to continually evolve their organizations to meet future demands.

The Gartner difference

Gartner is the world's leading research and advisory company. We equip leaders and their teams in every major business function with the indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. Across every industry and enterprise size, Gartner provides the expertise needed to tackle your key initiatives, stay ahead of competition and grow your organization's value.

Gartner Marketing Symposium/Xpo
at a glance

Calling all marketing gurus

Are you looking to grow revenue and drive customer experience? At Gartner Marketing Symposium/Xpo, you’ll interact with Gartner research experts, marketers across industries and solution providers to master your marketing leadership with 100% research-backed sessions to help:

  • CMOs and marketing executives communicate marketing vision, strategy and lead with confidence
  • Marketing insights and strategy leaders gain critical insights to navigate global/local market changes and socioeconomic shifts
  • Marketing operations leaders with a vast understanding of marketing data and analytics to achieve goals and measure success, evaluate the martech landscape and identify the solutions that support your goals
  • B2B marketing leaders to identify platforms and tools to influence B2B buying, engagement and growth

Tracks at a Glance

Access over 50 hours of the latest Gartner research specifically designed to help marketing leaders drive innovation, improve customer experience and impact buyer behavior across channels. Each track has a particular area of focus to help you deliver on what matters most to you and your organization.

Track A

Vision & Leadership

Strategizing, communicating, and executing your vision as a marketing leader is critical and increasingly complex. Through Gartner experts and innovative ideas from industry leaders, we inspire you to bring your ideas to life and deliver results.

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Track B

Emerging Customer & Market Insights

Industries are evolving or dying, audiences are polarizing and global/local market considerations have never been more relevant. We help you stay ahead by helping you understand how the landscape is changing

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Track C

Customer Experience

Savvy brands recognize that they’re only as good as their customers' last, best customer experience. We’ll give you the insight and tools to take your CX to the next level.

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Track D

Multichannel Marketing

Today's customer may pick up your marketing message at any stage of their purchase, in any channel. Explore how to orchestrate your channel activities to deliver the right messages to the right customer at the right time to drive business outcomes.

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Track E

Influencing B2B Buyers

B2B marketers have unique needs. We help you stay ahead with emerging enterprise and small business buyer insights and inspire you with advances in demand generation and sales enablement.

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Track F

Data, Analytics & Measurement

Achieve your marketing goals and measure your successes through adept use of data and analytics. We inspire you with advances in measurement, modeling, and targeting and personalization.

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Track G

Marketing Technology

Marketing leaders struggle with technology acquisition and deployment. This unique spotlight “track” incorporates a martech topic within each of the other conference tracks. We help you understand the vast martech landscape and make the right technology decisions.

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