Get Your Free Chapter of “Infonomics”

Treat your information like an asset for competitive advantage.

 

In the era of digital business, information has taken on economic significance. In other words, it can be put to work.

 

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one.

 

In our latest book, “Infonomics,” Vice President and Distinguished Analyst Douglas Laney shows you how to put your organization’s information to work in three steps:

 

  • Monetize: Explore how information affords unique opportunities to be monetized both directly and indirectly.
  • Manage: Understand the challenges and best practices for managing information as assets.
  • Measure: Begin quantifying the various aspects and impact of your information assets.


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