CIOs have been steadily increasing their digital product know-how, starting with employee-facing digital products and customer-facing channels/portals. It's now time to go further. Revenue-generating and venture-building digital products are forcing a convergence in all parts of the organization. This is not a solo IT journey. Learn how this product journey will transform the whole enterprise and IT, and be prepared to chart your course.
Speaker Bio
Hung LeHong
Distinguished VP Analyst
Hung LeHong is a Distinguished VP Analyst on the Executive Leadership of Digital Business research team. He focuses on CEOs and other C-level executives to help them anticipate changes to business models and customer trends caused by digital business. He helps executives understand what's coming in three years and beyond, so they can innovate today to improve their position or effectiveness in the future.
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Tuesday, 28 March, 2023 / 12:15 PM - 12:45 PM CEST
Digital Products Will Transform Your Enterprise … and IT
Wednesday, 29 March, 2023 / 02:30 PM - 03:00 PM CEST
Customer Experience Was the First Big Thing — Customer Value Proposition Is the Next
Are great customer experiences enough these days? Since all enterprises are good at CX, what differentiates an enterprise in front of its customers? Customers want better products and offers, in addition to a great CX. So, why is it that many enterprises only focus their digital efforts on improving CX? This session helps CIOs and digital leaders expand beyond CX and into the next big focus area — building compelling value propositions of products and offers.