Speaker bio

Annette Zimmermann

Annette Zimmermann

VP Analyst
Annette Zimmermann is a VP Analyst in the TSP Product Management team, and her coverage focus is supporting product managers in various markets including personal devices and indoor location services (asset and people tracking) in their efforts for product differentiation and competitive analysis. She helps product teams with effective value communication and ROI demonstration. Her research also covers location analytics, digital health and Emotion AI and sensing. Ms. Zimmermann is Gartner's Complex Vendor Lead for Apple.
Her coverage extends to indoor location and location intelligence platforms where she supports IT Leaders analyzing a wide area of location technologies including BLE beacons, Wi-Fi, RFID, UWB, etc. Furthermore, helping with the realization of beacon projects in industries such as retail, manufacturing, healthcare and logistics is also part of her coverage.
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Thursday, 18 June, 2020 / 01:30 PM - 02:15 PM CEST
How Location Analytics and Technologies Can Enhance Customer Experience

This session will discuss how CIOs can leverage location technologies to transform the way organizations engage with the customer. CX is key in many settings — may this be in healthcare, public buildings, hospitality or retail. in all these setting location technologies can be leveraged to provide a better service to visitors and link it to loyalty programs.

Friday, 19 June, 2020 / 11:30 AM - 12:15 PM CEST
Do You Know Where Your Assets and People Are?

CIOs can achieve millions of USD in cost savings each year, keep people safe, discover “broken processes” and fix them, avoid ghost assets and save their employees’ time by leveraging IoT location services. In this session we will discuss which solutions and which technologies to use for which use case and share best practices for different verticals, including healthcare, T&L, manufacturing, retail and more.

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